Frequently Asked Questions

How does Ginko protect my data differently from other AI companies?

Most AI tools collect and retain user data for training or share it with third parties. Ginko takes a different approach:

  • Account-scoped: Your data is always tied only to your account and never visible to other users.
  • Encrypted: All information is encrypted at rest.
  • No selling or sharing: We never sell your data or share personally identifiable information (PII) with third parties.
  • De-identified AI use: When using third-party AI models, we strip out PII so your information is never tied back to you.
  • Zero-day retention: Our primary model provider does not store your data.
  • No training without consent: We will never train on your data unless you explicitly allow it.

In short: Ginko is built with privacy-first principles—your conversations are yours, not training material for us or anyone else.

Why should I use Ginko over ChatGPT?

ChatGPT stores your family’s struggles forever and gives generic advice with no understanding of your child’s brain. Ginko is HIPAA-compliant, built by child psychiatrists, and delivers evidence-informed strategies tailored to your family—without storing a word about you.

How does Ginko take neurodivergent needs into account?

Ginko recognizes that neurodivergent brains process screens, transitions, and sensory input differently than neurotypical brains. Instead of one-size-fits-all advice, we create specialized strategies based on how your child's specific brain works.

Our approach:

  • ADHD-informed strategies that work WITH executive function challenges, not against them
  • Autism-friendly approaches that honor sensory needs and routine preferences
  • Learning difference support that adapts to processing speeds and styles
  • Anxiety-aware techniques that reduce overwhelm rather than create more stress
Who is behind Ginko's clinical expertise?

Ginko was developed by a team of clinicians led by co-founder & chief medical officer, Dr. Raghu Appasani and VP of Clinical Dr. Anum Ali. They work alongside licensed clinicians as well as a robust clinical advisory board made-up of child, adolescent, adult psychiatrists, psychotherapists, and pediatricians.

How does Ginko's AI chat work?

Our AI delivers personalized, proactive insights, helping families handle digital dilemmas with empathy and expertise. We’re here to help you navigate digital challenges together. While Ginko doesn’t provide doctors directly, we let you know where Ginko’s expertise ends and when you should reach out to a clinician for additional support—ensuring you get the answers you need.

Why should I trust Ginko?

Because Ginko is built differently.

  • Real experts: Co-founded by an MD psychiatrist. Our team includes child psychiatrists, addiction specialists, and family therapists who’ve helped thousands of families—not just tech developers guessing about parenting.
  • Private & safe: HIPAA compliant. Your family’s struggles stay private and never train AI or get sold.
  • Evidence-informed strategies: Built with doctors and researchers, Ginko equips families with tools designed to reduce screen conflicts and boost parent confidence.
  • Mission-driven: We measure success by your family’s screen freedom. Our co-founder Larz lived through tech struggles—she knows what’s at stake.
  • No risk: Try it free for 7 days. If it doesn’t fit your family, walk away—no pressure.

Your family deserves expert support for the Wild Wild Tech—not random internet advice or judgment.

Is Ginko available outside of the U.S.?

For now, Ginko is available only in the United States. Expanding internationally is on our roadmap as we grow.

Is Ginko for my device or my kids’ devices?

Right now, Ginko is built for parents. Our goal is to support the whole family tree — starting with parents first, and soon extending directly to kids’ devices too.

Are you HIPPA compliant?

YES. We are HIPAA compliant as we implement administrative, physical, and technical safeguards across our platform to protect Protected Health Information (PHI). This includes access controls, data encryption (at rest and in transit), audit logging, secure authentication, HIPAA-compliant hosting, and Business Associate Agreements (BAAs) with third-party vendors. We do not provide clinical or medical services.

What Makes Ginko’s AI Different?

We prioritize youth safety and ethical practices through our comprehensive, multi-faceted approach:

For youth safety and privacy, we build our foundation on de-identified and openly sourced data, which maintains developmental integrity while maximizing privacy protection for families.

Our ethical data curation involves strictly using non-sensitive, ethically sourced information with no identifiable personal data in our training processes, following best practices for digital mental health tools.

The clinical guidance and feedback we provide distinguishes our approach, combining AI efficiency with professional oversight to ensure all advice and responses remain accurate, contextually appropriate, and supportive.

Transparency is prioritized through clear communication across our website, in-app disclosures, social media, and PR about how our AI uses data, which builds trust and ensures informed consent.

Finally, we demonstrate our commitment to continuous improvement by regularly updating our approach based on expert feedback and emerging research, ensuring our training methods and interactions maintain the highest standards of care and responsibility in the evolving mental health technology landscape.

How does Ginko’s AI triage tool work? How does Ginko protect my family’s privacy?

Our AI delivers personalized, proactive insights, helping families handle digital dilemmas with empathy and expertise. We’re here to help them navigate digital challenges together. While Ginko doesn’t provide doctors directly nor give medical advice, we let families know when they should reach out to a clinician for additional support—ensuring they get the answers they need.

Do you offer direct support from doctors?

No, Ginko doesn’t provide one-on-one consultations with physicians. Instead, it offers families and clinicians evidence-based guidance, tools, and strategies to support healthy screen use and digital wellness. Built on research and clinical expertise, Ginko provides expert-informed support without replacing your child’s doctor.

What research is Ginko built on? Who are the doctors behind it?

Ginko uses evidence-based strategies to help families build healthier screen habits and navigate digital challenges. Our AI provides personalized guidance for every stage of your child’s development—from toddlers to teens—drawing on research in developmental psychology, digital wellness, and behavioral science.

Ginko was developed with input from addiction psychiatrist Dr. Raghu Appasani and a team of mental health clinical advisors. While Ginko doesn’t provide direct medical consultations, it delivers clinically-informed tools, nudges, and playbooks so families can make smart, developmentally appropriate choices about technology.

Which devices is Ginko available on?

Currently, Ginko is available in the iOS app store. We will be available on Android in the near future. 

How does Ginko protect my family’s privacy?

We prioritize total privacy with anonymous data, no personal information sharing, and complete transparency. We don’t play into the big tech game! If you choose to share your data with your clinician, it will be secured via HIPAA regulations.

Is Ginko a monitoring app?

No. Traditional parental controls focus on restrictions and monitoring your child’s device use. That’s important, but it’s only the tip of the iceberg — and it’s not our focus yet. Ginko goes beyond guardrails to help you handle real-life tech dilemmas (like meltdowns when you take a device away or constant begging for social media because “everyone else has it”) and to build healthier digital habits. Our bigger mission is to bring screen freedom to every family.

What ages is Ginko designed for?

Ginko supports families with toddlers to teens, giving them personalized guidance for every developmental screen stage. That being said, our sweet spot is families with kids ages 6-14 years old.

How much does Ginko cost?

Ginko offers a straightforward pricing plan at $12.99/month or $29.99 for 3 months for families with up to 2 children. We offer a 7-day risk-free trial so you can experience Screen Freedom before committing. We offer special pricing for clinics and schools, too! Email partnerships@heyginko.com to learn more!

How much does Ginko cost?

Ginko offers a straightforward pricing plan at $12.99/month or $29.99 for 3 months for families with up to 2 children. We offer a 7-day risk-free trial so you can experience Screen Freedom before committing. We offer special pricing for clinics and schools, too! Email partnerships@heyginko.com to learn more!

How does Ginko take neurodivergent needs into account?

Ginko recognizes that neurodivergent brains process screens, transitions, and sensory input differently than neurotypical brains. Instead of one-size-fits-all advice, we create specialized strategies based on how your child's specific brain works.

Our approach:

  • ADHD-informed strategies that work WITH executive function challenges, not against them
  • Autism-friendly approaches that honor sensory needs and routine preferences
  • Learning difference support that adapts to processing speeds and styles
  • Anxiety-aware techniques that reduce overwhelm rather than create more stress
Who is behind Ginko's clinical expertise?

Ginko was developed by a team of clinicians led by co-founder & chief medical officer, Dr. Raghu Appasani and VP of Clinical Dr. Anum Ali. They work alongside licensed clinicians as well as a robust clinical advisory board made-up of child, adolescent, adult psychiatrists, psychotherapists, and pediatricians.

How does Ginko's AI chat work?

Our AI delivers personalized, proactive insights, helping families handle digital dilemmas with empathy and expertise. We’re here to help you navigate digital challenges together. While Ginko doesn’t provide doctors directly, we let you know where Ginko’s expertise ends and when you should reach out to a clinician for additional support—ensuring you get the answers you need.

Why should I trust Ginko?

Because Ginko is built differently.

  • Real experts: Co-founded by an MD psychiatrist. Our team includes child psychiatrists, addiction specialists, and family therapists who’ve helped thousands of families—not just tech developers guessing about parenting.
  • Private & safe: HIPAA compliant. Your family’s struggles stay private and never train AI or get sold.
  • Evidence-informed strategies: Built with doctors and researchers, Ginko equips families with tools designed to reduce screen conflicts and boost parent confidence.
  • Mission-driven: We measure success by your family’s screen freedom. Our co-founder Larz lived through tech struggles—she knows what’s at stake.
  • No risk: Try it free for 7 days. If it doesn’t fit your family, walk away—no pressure.

Your family deserves expert support for the Wild Wild Tech—not random internet advice or judgment.

Is Ginko available outside of the U.S.?

For now, Ginko is available only in the United States. Expanding internationally is on our roadmap as we grow.

Is Ginko for my device or my kids’ devices?

Right now, Ginko is built for parents. Our goal is to support the whole family tree — starting with parents first, and soon extending directly to kids’ devices too.

What ages is Ginko designed for?

Ginko supports families with toddlers to teens, giving them personalized guidance for every developmental screen stage. That being said, our sweet spot is families with kids ages 6-14 years old.

Are you HIPPA compliant?

YES. We are HIPAA compliant as we implement administrative, physical, and technical safeguards across our platform to protect Protected Health Information (PHI). This includes access controls, data encryption (at rest and in transit), audit logging, secure authentication, HIPAA-compliant hosting, and Business Associate Agreements (BAAs) with third-party vendors. We do not provide clinical or medical services.

What Makes Ginko’s AI Different?

We prioritize youth safety and ethical practices through our comprehensive, multi-faceted approach:

For youth safety and privacy, we build our foundation on de-identified and openly sourced data, which maintains developmental integrity while maximizing privacy protection for families.

Our ethical data curation involves strictly using non-sensitive, ethically sourced information with no identifiable personal data in our training processes, following best practices for digital mental health tools.

The clinical guidance and feedback we provide distinguishes our approach, combining AI efficiency with professional oversight to ensure all advice and responses remain accurate, contextually appropriate, and supportive.

Transparency is prioritized through clear communication across our website, in-app disclosures, social media, and PR about how our AI uses data, which builds trust and ensures informed consent.

Finally, we demonstrate our commitment to continuous improvement by regularly updating our approach based on expert feedback and emerging research, ensuring our training methods and interactions maintain the highest standards of care and responsibility in the evolving mental health technology landscape.

How does Ginko’s AI triage tool work? How does Ginko protect my family’s privacy?

Our AI delivers personalized, proactive insights, helping families handle digital dilemmas with empathy and expertise. We’re here to help them navigate digital challenges together. While Ginko doesn’t provide doctors directly nor give medical advice, we let families know when they should reach out to a clinician for additional support—ensuring they get the answers they need.

Do you offer direct support from doctors?

No, Ginko doesn’t provide one-on-one consultations with physicians. Instead, it offers families and clinicians evidence-based guidance, tools, and strategies to support healthy screen use and digital wellness. Built on research and clinical expertise, Ginko provides expert-informed support without replacing your child’s doctor.

What research is Ginko built on? Who are the doctors behind it?

Ginko uses evidence-based strategies to help families build healthier screen habits and navigate digital challenges. Our AI provides personalized guidance for every stage of your child’s development—from toddlers to teens—drawing on research in developmental psychology, digital wellness, and behavioral science.

Ginko was developed with input from addiction psychiatrist Dr. Raghu Appasani and a team of mental health clinical advisors. While Ginko doesn’t provide direct medical consultations, it delivers clinically-informed tools, nudges, and playbooks so families can make smart, developmentally appropriate choices about technology.

Which devices is Ginko available on?

Currently, Ginko is available in the iOS app store. We will be available on Android in the near future. 

How does Ginko protect my family’s privacy?

We prioritize total privacy with anonymous data, no personal information sharing, and complete transparency. We don’t play into the big tech game! If you choose to share your data with your clinician, it will be secured via HIPAA regulations.

Is Ginko a monitoring app?

No. Traditional parental controls focus on restrictions and monitoring your child’s device use. That’s important, but it’s only the tip of the iceberg — and it’s not our focus yet. Ginko goes beyond guardrails to help you handle real-life tech dilemmas (like meltdowns when you take a device away or constant begging for social media because “everyone else has it”) and to build healthier digital habits. Our bigger mission is to bring screen freedom to every family.

How does Ginko protect data differently from other AI companies?

Most AI tools collect and retain user data for training or share it with third parties. Ginko takes a different approach:

  • Account-scoped: Your data is always tied only to your account and never visible to other users.
  • Encrypted: All information is encrypted at rest.
  • No selling or sharing: We never sell your data or share personally identifiable information (PII) with third parties.
  • De-identified AI use: When using third-party AI models, we strip out PII so your information is never tied back to you.
  • Zero-day retention: Our primary model provider does not store your data.
  • No training without consent: We will never train on your data unless you explicitly allow it.

In short: Ginko is built with privacy-first principles—your conversations are yours, not training material for us or anyone else.

How does Ginko protect my patient's privacy?

We prioritize total privacy with anonymous data, no personal information sharing, and complete transparency. We don’t play into the big tech game! If you choose to share your data with your clinician, it will be secured via HIPAA regulations.

Who is behind Ginko's clinical expertise?

Ginko was developed by a team of clinicians led by co-founder & chief medical officer, Dr. Raghu Appasani and VP of Clinical Dr. Anum Ali. They work alongside licensed clinicians as well as a robust clinical advisory board made-up of child, adolescent, adult psychiatrists, psychotherapists, and pediatricians.

Can I customize the content for my client population (e.g., trauma, ADHD, autism)?

Currently, Ginko provides broad developmental customization, but we're building add-on packs that address neurodiverse needs, trauma-informed care, and other population-specific concerns.

How does Ginko’s AI triage tool work for families? How does Ginko protect my patient’s privacy?

Our AI delivers personalized, proactive insights, helping families handle digital dilemmas with empathy and expertise. We’re here to help them navigate digital challenges together. While Ginko doesn’t provide doctors directly nor give medical advice, we let families know when they should reach out to a clinician for additional support—ensuring they get the answers they need.

Is Ginko a prevention or intervention tool?

Ginko is primarily a prevention tool that helps families establish healthy relationships with technology through education, parenting style guidance, and age-appropriate resources, while also offering some intervention capabilities like crisis response guides, a triage tool, and professional support connections when problems arise.

How is the tool developed to be developmentally appropriate?

Ginko supports all screen stages (and we grow with you!)—your child’s digital journey begins the moment they first see blue light! While we work with lots of tween families, we can support families with kids anywhere from the ages of 3 to 20, with personalized guidance for every developmental screen stage.

Each stage features age-appropriate tools, limits, and guidance that match your patient’s cognitive and emotional development as they navigate the digital world.

Ginko uses a stage-based approach that grows with your child from ages 3-20:

  • Exposure (Ages 3-6): Limited apps with strict parental controls
  • Experimentation (Ages 6-10): Creative apps, basic messaging with oversight
  • Engagement (Ages 10-16): Social platforms with restrictions, some decision-making autonomy
  • Empowerment (Ages 17-20): Greater independence with fewer restrictions

We based our approach on the extensive work of Erik Erikson's psychosocial stages, which provides a framework for understanding key developmental challenges. Our clinical team then applied these stages to understand how digital technology intersects with key developmental challenges.

What clinical theories inform Ginko’s design?

We integrate attachment theory, Erikson’s psychosocial stages, cognitive-behavioral principles, and motivational interviewing to support growth across developmental stages and digital behavior change.

What research is Ginko built on? Who are the doctors behind it?

Ginko is based on the latest research in child development, digital wellness, and parenting. We use evidence from studies on how kids’ brains grow, how screens affect sleep and attention, and what strategies help families build healthy habits. All guidance is tailored to your child’s age and stage—so you get practical, science-backed tips that actually work.

Does Ginko offer clinician dashboards or reports for tracking progress?

At this time, we don’t have a clinician dashboard - but we will soon.

Does Ginko integrate into my existing EHR/EMR?

No. Although we currently do not integrate directly into existing EHR/EMR systems, we will in the future. 

Are you HIPPA compliant?

YES. We are HIPAA compliant as we implement administrative, physical, and technical safeguards across our platform to protect Protected Health Information (PHI). This includes access controls, data encryption (at rest and in transit), audit logging, secure authentication, HIPAA-compliant hosting, and Business Associate Agreements (BAAs) with third-party vendors. We do not provide clinical or medical services.

Who is behind Ginko's clinical expertise?

Ginko was developed by a team of clinicians led by co-founder & chief medical officer, Dr. Raghu Appasani and VP of Clinical Dr. Anum Ali. They work alongside licensed clinicians as well as a robust clinical advisory board made-up of child, adolescent, adult psychiatrists, psychotherapists, and pediatricians.

Can I customize the content for my client population (e.g., trauma, ADHD, autism)?

Currently, Ginko provides broad developmental customization, but we're building add-on packs that address neurodiverse needs, trauma-informed care, and other population-specific concerns.

How does Ginko’s AI triage tool work for families? How does Ginko protect my patient’s privacy?

Our AI delivers personalized, proactive insights, helping families handle digital dilemmas with empathy and expertise. We’re here to help them navigate digital challenges together. While Ginko doesn’t provide doctors directly nor give medical advice, we let families know when they should reach out to a clinician for additional support—ensuring they get the answers they need.

Is Ginko a prevention or intervention tool?

Ginko is primarily a prevention tool that helps families establish healthy relationships with technology through education, parenting style guidance, and age-appropriate resources, while also offering some intervention capabilities like crisis response guides, a triage tool, and professional support connections when problems arise.

How is the tool developed to be developmentally appropriate?

Ginko supports all screen stages (and we grow with you!)—your child’s digital journey begins the moment they first see blue light! While we work with lots of tween families, we can support families with kids anywhere from the ages of 3 to 20, with personalized guidance for every developmental screen stage.

Each stage features age-appropriate tools, limits, and guidance that match your patient’s cognitive and emotional development as they navigate the digital world.

Ginko uses a stage-based approach that grows with your child from ages 3-20:

  • Exposure (Ages 3-6): Limited apps with strict parental controls
  • Experimentation (Ages 6-10): Creative apps, basic messaging with oversight
  • Engagement (Ages 10-16): Social platforms with restrictions, some decision-making autonomy
  • Empowerment (Ages 17-20): Greater independence with fewer restrictions

We based our approach on the extensive work of Erik Erikson's psychosocial stages, which provides a framework for understanding key developmental challenges. Our clinical team then applied these stages to understand how digital technology intersects with key developmental challenges.

What clinical theories inform Ginko’s design?

We integrate attachment theory, Erikson’s psychosocial stages, cognitive-behavioral principles, and motivational interviewing to support growth across developmental stages and digital behavior change.

What research is Ginko built on? Who are the doctors behind it?

Ginko is based on the latest research in child development, digital wellness, and parenting. We use evidence from studies on how kids’ brains grow, how screens affect sleep and attention, and what strategies help families build healthy habits. All guidance is tailored to your child’s age and stage—so you get practical, science-backed tips that actually work.

Does Ginko offer clinician dashboards or reports for tracking progress?

At this time, we don’t have a clinician dashboard - but we will soon.

Does Ginko integrate into my existing EHR/EMR?

No. Although we currently do not integrate directly into existing EHR/EMR systems, we will in the future. 

Are you HIPPA compliant?

YES. We are HIPAA compliant as we implement administrative, physical, and technical safeguards across our platform to protect Protected Health Information (PHI). This includes access controls, data encryption (at rest and in transit), audit logging, secure authentication, HIPAA-compliant hosting, and Business Associate Agreements (BAAs) with third-party vendors. We do not provide clinical or medical services.

STILL HAVE QUESTIONS?

Developmental Stage
Digital Challenge
Ginko’s Approach
Industry vs. Inferiority
(6-12 years)
Developing competence in digital environments while maintaining balance
Age-appropriate goal setting and skill development
Identity vs. Role Confusion
(12-18 years)
Using digital platforms for identity exploration while avoiding social comparison
Self-reflection tools and identity-affirming activities
Intimacy vs. Isolation
(18-40 years)
Balancing online and offline relationship development
Connection-focused interventions and communication skills